Here’s the fifth in our latest round of Reps…
Erin Kate Evans
Business Development Representative
ABInBev
West of Scotland
Erin, 24, joined the ABInBev graduate program last August after she got her business and marketing degree from Strathclyde University.
“I’ve been out in the on-trade for six months and I think it’s been good to be thrown in at the deep end during the pandemic. It has been challenging and dealing with customers has been less sales focused. It’s been more about relationship building so I’ve learned so much in such a short amount of time.”
“Customers have more on their mind than which craft brands they are gong to stock etc. and my job has been more about reducing the churn rather than increasing distribution. I really admire how the majority attitude has been one of there being no point being disheartened, because this is the hand we have been dealt, so let’s get on with it.”
Troon-born Erin also worked in Glasgow’s Topolabamba and in the VIP area at the Hydro while she was student and got involved in PR and marketing for these and the other venues she worked in.
Would she recommend a gradate program? “A lot of graduates are a bit stuck at the moment and this is a great stepping stone into a fulfilling career and an industry that has been so welcoming. You get to learn about sales, customer management, marketing. It opens so many doors and meet so many guys from other brewers and meet lots of people in general in what is a fun and helpful industry that will get back on its feet.”