Steven Craig
Key Account Manager/ National Account Executive
Indie Brands
Scotland
Steven has been with Indie Brands since 2019 and this is a man that loves his job.
“My job is going around talking to people about spirits. This is my passion. Not a bad gig really. “
He’s also worked for Cellar Trends and LWC in his time. He was on full furlough and has been flexi-furloughed and is now back working full time selling core brands such as Xante, Martin Miller’s and Don Papa rum.
“The pandemic has caused a shift to online obviously but people who own bars still prefer the personal touch whereas drinks company procurement is moving more and more online.
“I know several national account managers that prefer online working because it cuts out so much travelling but this makes little difference to me in Scotland. I can still get round my customers in a relatively short time.”
How will the pandemic change the trade long-term?
“A lot of bars are offering takeaways with cocktails as a separate business and think this is here to stay from what they tell me.”
He’s been ten years in hospitality working in Bar Soba and West Brewer. He also lived in Melbourne where he worked in the restaurant Charlie Dumpling, while his favourite bar over there was The Boiler Maker House.
“Boiler makers (a shot with a drink) are so popular over there. Customers go mad for it. But for some reason it just hasn’t taken off over here.”
