Former Ambassador new CEO of Scotch Whisky Association


Former British Ambassador to Argentina, Mark Kent, has been appointed as Chief Executive of the Scotch Whisky Association.

He succeeds Karen Betts, the first woman to head-up the SWA, who leaves to become Chief Executive of the Food and Drink Federation.

Mark Kent, who takes up his new role in January, has spent over 30 years with the Foreign, Commonwealth and Development Office and has been Ambassador to Argentina, Thailand and Vietnam as well as roles for the British embassies in Mexico City, Brasilia and the UK’s representation to the European Union.

He said, “I am delighted to have been appointed as CEO of the Scotch Whisky Association. As a former Ambassador, I know in what high regard the Scotch Whisky industry and the SWA is held worldwide.

“After a challenging period, I’m looking forward to helping the industry to unleash its full potential and enable people across the globe to discover and enjoy our premium and iconic product. The Scotch Whisky industry has a fantastic history, great stories to tell, and continues to innovate. I can’t wait to get started.”

Scott McCroskie, chairman of the SWA Council, added, “Mark brings with him an outstanding depth of experience which will allow the SWA to continue to support the industry’s interests around the world.

“We look forward to working with him as the industry looks to make new ground in key growth markets and build a sustainable future for the industry by continuing our push towards net-zero.”

Category: News, Whisky
Tags: Karen Betts, Mark Kent, scotch whisky association, SWA