The Glenlivet has partnered with CoinSmart Financial Inc. to support the release of its 14-year-old whisky in Canada.
After scanning the QR code on a Glenlivet bottle sleeve and entering their unique promotional code on the CoinSmart website, consumers will receive an initial deposit of Bitcoin as a gift, which they will then be able to exchange for any of the other digital assets traded on the CoinSmart platform, including Ethereum (ETH), Cardano (ADA), and Solana (SOL), among others.
“We are excited to announce our partnership with CoinSmart for the launch of The Glenlivet 14-Year-Old,” said Giancarlo Gallucci, The Glenlivet Canada. “As The Glenlivet continues to break stereotypes in the single malt category, CoinSmart’s platform unlocks the potential for innovative cryptocurrency offerings to our retail consumers.”
We are delighted to partner with such an iconic whisky known the world over,” said CoinSmart CEO Justin Hartzman. “This partnership — a first of its kind in Canada — celebrates Glenlivet’s newest single malt while giving Glenlivet enthusiasts the gift of crypto. At CoinSmart we want to make cryptocurrencies accessible by providing a best-in-class and highly secure platform. Glenlivet provides quality scotch through its best-in-class distillery and has become one of the best-selling single malt brands in the world. It is a natural fit.”