Global Brands launch luxury plant-based cream liqueur


A new range of plant-based cream liqueurs from independent drinks producer and distributor Global Brands Ltd is launching to the on-trade.

LUSTRE, a luxury cream liqueur, is available through wholesalers including HB Clark, Matthew Clark, and Heineken UK, and across Star Pubs and Bars, REKOM and other pubs and bars.

The creamy liqueur category is currently growing 36% year on year,6 with this new range expanding on the success of other offerings while delivering an innovative fully vegan, plant-based product.

It is an easy-drinking, premium liqueur that’s inclusive of vegan consumers and has a reduced environmental impact over dairy products and this is supported by consumer research which found that 75% of consumers prefer easy-drinking shots with less alcohol warmth and are opting for lighter cream liqueurs over spirits with a further 7 out of 10 saying that they are looking for a more sustainable option. Additionally, almost half are willing to pay more for these high premium products.

Global has said that they believe the premium packaging and inclusivity of the fully-vegan product will make an impact among groups and for in-venue bottle-to-table serves.

Charlie Leaver, Head of Brand said: “Post-pandemic, we have seen consumer demand for lower ABV shots shoot up as an affordable and fun way to celebrate with friends. LUSTRE provides an opportunity for consumers to share a little luxury with their friends in the form of a delicious creamy shot, that being plant based is truly inclusive. We’re excited for LUSTRE to add its sheen to nights out in the UK.”

Category: Brand News, News
Tags: Charlie Leaver, Global Brands, LUSTRE