Greene King has launched a new support pledge, the Cask Iron Guarantee, that gives free-trade customers the ability to claim a refund or credit for expired cask ale.
The pledge has been introduced by the brewery to build more confidence in the cask ale category and provide more support for customers, who may be looking to introduce Greene King cask ale to their offering.
The Cask Iron Guarantee, which also includes the brewery’s seasonal cask ales, including festive Rocking Rudolph now available, is also aimed at encouraging free-trade outlets to expand their range, without the risk.
Available with Greene King cask ales only, including Abbot Ale, Greene King IPA, free-trade customers signed up to the guarantee will be entitled to a full refund for un-broached volume and a credit for remaining volume on broached casks that go out of date ahead of them being sold through.
Jamie Shipperley, Head of Customer Marketing at Greene King said: “We are proud of the beer we brew, but we are also incredibly proud of the promise we are making to our free-trade customers and the cask ale sector.
“Whether customers are stocking their first firkin of Greene King IPA or are adding a seasonal ale to their current range, the Cask Iron Guarantee gives free-trade customers an opportunity to stock something new, without financial risk.
“It’s a great reason to try the amazing quality of cask beers we offer and see what they can do for your venue.”
