Siberia Bar & Hotel’s marketing team has again taken over the city’s social media feeds with another viral marketing campaign.
Not content with just a single video to launch their 2023 Mothers Day tasting menu, the Belmont Street bar have recorded ten videos with various members of staff having frank interviews about their Mums and guardians.
Business Development Manager and interviewee (about his incredible Mum – Joan) Scott Anderson says “It’s been wonderful learning over the last few days about each staff member’s relationships with their Mum; we realise that Mother’s Day can be a difficult time for several reasons but we’ve endeavored to make it clear that Mothers don’t have to be Mums in the literal sense, the important thing is that they are guardians – whoever they are.”
The videos complement a 6-course tasting menu available on Mothers Day, that includes many of the staff’s favourite dishes from their early years, such as lasagne, beans on toast, eggy bread,fish finger sandwiches, cottage pie, and Eve’s pudding.
The videos, which are available to view in full on the bar’s Twitter feed, Instagram feed, and their new website, will also feature daily releases on their Facebook page. You can watch the video’s here www.siberia-aberdeen.com