Maker’s Mark is partnering with Nauticus in Leith, as well as bars in Manchester and Bristol, to celebrate year two of the Remarkable Neighbourhood initiative this month.
The programme is a series of bar takeovers and collaborations that encourage exploration into the bourbon category whilst celebrating local communities and neighbourhoods.
Bars and restaurants in each city will create their own twist on the Maker’s Mark ‘Gold Rush’ cocktail, composed of honey syrup, lemon, and Maker’s Mark bourbon. The brand’s signature serve has been chosen for bourbon lovers to enjoy, as well as an option for those who might not have tried bourbon before.
Selected for their superior quality and sustainable practice, bars will use local honey to pour into their respective gold rush cocktails to enhance the bold flavours of Maker’s Mark bourbon. Partnerships with local, artisan, honey producers will take place in each city, paying homage to Maker’s Mark recent B – Corp certification, with The Scottish Bee Company being the honey of choice in Edinburgh.
Other highlights for Edinburgh include a guided Maker’s Mark tasting and food pairing event in Edinburgh Castle.
Sarah Isaac, Head of Beam Suntory brands in the UK, says, “The Remarkable Neighbourhood programme has been fantastic in helping to drive recruitment for the bourbon category as many individuals try bourbon for the first time. This year, we are excited to continue this journey, bringing the programme to two new UK cities and introducing our Gold Rush serve to new consumers.”