Pilot Beer and YUCK Circus partner to raise money for SHE Scotland


All-female Australian troupe YUCK Circus have partnered with Edinburgh brewery Pilot Beer to help raise money for charity SHE Scotland during this year’s Festival Fringe.

It’s not the first time they have worked together.  They collaborated back in 2019 when YUCK Circus won Fringe World top-tier Martin Sims award and Adelaide Fringe Best Emerging Artist. The Leith-based brewers provided the troupe with beer to drink during their performances.

This year, Pilot are brewing a special edition beer just for YUCK called Upside Down Lager – light, bright and fruity and loosely based on the flavours of a pineapple upside down cake. A portion of the proceeds from every sale of the beer will go to local charity SHE Scotland through Pilot’s Drinklusion fundraising initiative.

Matt Johnson, Co-Founder Pilot Beer, said, “We’re delighted to be once again teaming up with the incredible YUCK Circus team, this time by making a bespoke beer that both celebrates the high-energy acrobatics and highlights the fruity tastes of summer. The fact that we’re also able to distribute a portion of the proceeds to a charity like SHE Scotland through our Drinklusion program makes the collaboration even more worthwhile.”

YUCK Circus director Georgia Deguara said the Pilot Beer partnership provided an “incredible opportunity to not only decrease the stigma around ‘unladylike’ drinking habits, but to also encourage more female representation in the brewing industry.”

“We try to give back to the community wherever we tour, and by collaborating with a local company like Pilot Beer we are able to not only promote the fabulous beers they brew, but also raise money for SHE Scotland, an organisation that is empowering women, inspiring youth and talking periods – doing incredible work in Scotland.”

Karen Anderson, founder of SHE Scotland, said, “The Edinburgh Festival Fringe has always been about bringing community together, and we are so grateful that YUCK Circus and Pilot Beer have decided to support our charity in their partnership this year. The funds raised will go towards our many programs and workshops, which are designed to increase self-esteem, build relationships and improve the life chances of women and girls across Scotland.”


Category: Beer, News
Tags: Georgia Deguara, Karen Anderson, Matt Johnson, Pilot Beer, SHE Scotland, Upside Down Lager, YUCK Circus