Hi-Spirits re-names to Sazerac to reflect global growth


Sazerac Company has announced that it is renaming spirits distributor Hi-Spirits UK to Sazerac UK. The change is to reflect Sazerac’s commitment to expanding and growing its portfolio around the world.

CE0A2733-61A7-4DC0-872B-73D335C4E50E 4 5005 cSazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California. As well as the UK and Ireland, it also has operations in France, India, Australia and Canada.

Based in London, Sazerac UK (formerly Hi-Spirits UK) began in 1999 and has grown to be a leader in the beverage industry, now ranking among the top 10 spirits companies in the UK.  It was acquired by Sazerac in 2016, and now offers spirits brands, including Buffalo Trace bourbon, Fireball Cinnamon Whisky, Southern Comfort, and Paddy Irish Whiskey.

“The renaming of Sazerac’s various global offices marks an important step in our globalisation efforts by allowing us to connect Sazerac’s heritage and history from our sites and homeplaces around the world into a single identity,” said Jake Wenz, President and CEO of Sazerac. “We’re energised by the opportunities that lay ahead as we continue to expand and grow our portfolio around the world. We are proud to have such an outstanding team in the UK helping to lead the way.”

“Thanks to the commitment of our talented team and the support of our customer partners, we are improving our reach and our brand equity in the UK,” said Laura Edwards, Sazerac UK Managing Director. “We are thrilled to continue our exciting growth journey as Sazerac UK.”



Category: Brands and Drinks, News, Whisky
Tags: Hi-Spirits UK, Jake Wenz, Laura Edwards, Sazerac Company, Sazerac UK