Campari Group seals biggest deal in its history as it gets set to buy Courvoisier

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Campari Group has announced that it has committed to acquire Courvoisier cognac from Beam Suntory, saying that it presents a “unique opportunity for Campari Group to enter the top league of super premium cognac category.” It will be largest deal in Campari Group’s history, and means that Cognac will complete the fourth “major leg of Campari Group along with Aperitifs, bourbon and tequila.”

Bob Kunze-Concewitz, Chief Executive Officer Campari Group, ‘We are very pleased to acquire a top four historical cognac house, Courvoisier with great latent equity and highly acclaimed expressions. The addition of Courvoisier cognac to our portfolio of global priorities is a rare and unique opportunity to expand our premium spirits portfolio and cognac offering.”

Matteo Fantacchiotti, Deputy Chief Executive Officer Campari Group, ‘In what is the biggest deal in Campari Group’s history, Courvoisier will enable a significant step up in the US while also permitting long-term transformational potential in the strategic Asia-Pacific region.”

 

Category: Brand News, News, Spirits
Tags: Beam Suntory, Bob Kunze-Concewitz, Campari Group, Courvoisier, Matteo Fantacchiotti