Holyrood Distillery appoints Giancarlo Bianchi as Sales Director

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Edinburgh’s Holyrood Distillery, has appointed Giancarlo Bianchi as the new Sales Director.

Bianchi joins the distillery after 13 years at Penderyn Distillery in Wales where he began in 2011 as the visitor centre manager, before working across the business, becoming Executive Director of Sales and Marketing in 2021.

Managing Director, Huw Wright, said, “We are looking forward to welcoming Giancarlo to the team. Giancarlo’s passionate and collaborative style, coupled with the breadth and depth of his experience will be instrumental in delivering strong and sustainable business growth as we enter an exciting time for Holyrood Distillery.”

Giancarlo said, “I have joined an immensely creative new wave Scotch distillery at a very exciting time. Holyrood are paving the way with a truly fresh and innovative approach, and not just in whisky. I can’t wait to get started, and am looking forward to working with such a great team.”

In October 2023 Holyrood distillery launched its inaugural single malt whisky, Arrival with its second release, Single Cask Release #147, launching last month and selling out within hours.


Category: News, People, Whisky
Tags: Arrival, Giancarlo Bianchi, Holyrood Distillery, Huw Wright, Single Cask Release #147