HEINEKEN UK teams up with Drinkaware to support new campaign


Drinkaware joined forces with industry leaders like HEINEKEN this week for their Alcohol Awareness Week to leverage the power of the brand to help reach millions of consumers.

With two-thirds of adult drinkers not asked to check their drinking and its health impact, the campaign aims to encourage consumers to ‘check their drinking’ by using a free Drinkaware Drinking Check on their website. The tool helps them understand how alcohol may be impacting their health and provides advice on how to have a healthier relationship with alcohol.

Karen Tyrell, Chief Executive of Drinkaware, said,  “We are used to regularly checking our eyesight or going to the dentist, so we should be doing the same for our drinking. Taking the Drinkaware Drinking Check is free and only takes a few minutes, you can do it in the time it takes to boil the kettle.

“It is a simple way to ensure your drinking is not putting your health at serious risk and provides advice to help you moderate and keep within the low risk drinking guidelines.

“Whether you’re thinking about having a drink to celebrate or commiserate over the next few days, why not take the Drinking Check today.”

James Crampton, Corporate Affairs Director of HEINEKEN UK, said, “Alcohol Awareness Week is a time for us all to reflect on our relationships with alcohol. Our beers and ciders are already enjoyed by millions of consumers every day and therefore it makes sense to use our brand reach together with the leading alcohol education charity to help people moderate their consumption effectively.”

To take the free Drinkaware Drinking Check yourself visit: www.drinkaware.co.uk


Category: News
Tags: Alcohol Awareness Week, Drinkaware, heineken, James Crampton, Karen Tyrell