Jameson’s, who are currently on the lookout for Scotland’s Best Irish pub for the Scottish Bar and Pub Awards, are supporting music artists from across the world with the launch of the Irish Whisky brands new music programme ‘Distilled Sounds’ that is building the biggest-ever family of musicians, all working together on new music to be released this year. The first collective of artists will come together in person in August at the ‘Sound Distillery’ in Cork, where Jameson Irish Whiskey is made.
Working with multi-Grammy award-winner Anderson .Paak, known for his collaborations with the likes of Bruno Mars, A$AP Rocky, Knowledge, and Fred Again, the inaugural Jameson ‘Music Distiller’, will work with more than 20 artists from countries including India, South Africa, USA and Malaysia to write, record, produce and perform music that brings their different sounds together.
At a time when more regional sounds are reaching the global mainstream, Jameson intends to play a pivotal role in providing these local artists with the opportunity to create entirely new sounds as a connected community – ready to be discovered by music lovers all over the world on the Jameson Distilled Sounds Hub and on YouTube.
Anderson .Paak said, “I have partnered with Jameson Distilled Sounds because it’s giving artists what I would’ve wanted and needed when I first came onto the scene – connection to other artists. Distilled Sounds allows artists to have no boundaries.
“When individuals with diverse skills and backgrounds come together, it leads to the exchange of unique perspectives and ideas in music. Collaboration enables us to produce the unexpected – that is what we are aiming to do at the Sound Distillery in Ireland this August, and I am gassed to be involved.”
“The Sound Distillery will enable artists from across the globe to get in a room together to unlock the magic of connection. The connection and energy needed for song writing is best served face to face, so we’ll be bringing artists from across the world to Ireland, where they’ll engage in a week’s worth of creativity, jamming and making new music in our Sound Distillery.
“I’m going to be meeting, teaching and supporting a load of great artists and cannot wait to share what we make. It’s all about the connection man! Countries around the world have such exciting music scenes, you really want to bring them together and create something new, for the fans. Who knows – we may create a new genre! The Sound Distillery is like nothing I’ve ever done before – I cannot wait to get started.”
Joao Rozario, International Marketing Director for Jameson said, “Jameson Distilled Sounds is a commitment to bring our family of artists and musicians together to collaborate and produce new music, at our ‘Sound Distillery’. Jameson Distilled Sounds will connect our music family from all over the world who share the same spirit. This chimes with our global positioning that if people share the same spirit and values, smooth, welcoming and light-hearted, then no matter where they are from, they Must Be A Jameson.
“We are excited to be launching this campaign with this amazing film featuring both Anderson .Paak & DJ Pee Wee who shared the same spirit as Jameson all building towards a successful collaboration that perfectly embodies the spirit.”
To mark the launch of Jameson Distilled Sounds, Jameson has released a new four-minute comedy short starring Anderson .Paak in two acting roles. Directed by filmmaker Glenn Kitson, the film sees the iconic 64 Sound Studio in Los Angeles transform into Jameson’s “new” radio station, JJ Smoove 178.0, with host of the show, DJ Pee .Wee, interviewing Anderson .Paak about his new partnership with Jameson. You can watch the star take on his animated and cynical alter-ego as they talk about connecting musicians and the power of bringing different sounds together. The new film is now available on YouTube here.
