Molson Coors Beverage Company is helping venues drive sales with one of their biggest promotions to-date that gives customers the chance to win music-themed prizes, including a trip to experience an epic gig at Red Rocks Amphitheatre in Colorado, the home of Coors.
The in-venue promotion features QR codes on posters and beer mats with the ‘Win With Coors’ competition. The competition, which runs until the end of September, encourages customers to send a picture of their pint then enter their details for a chance to win an exclusive trip to Colorado for the winner and three guests, including tickets to see a concert at the iconic Red Rocks Amphitheatre. UK concert vouchers will also be up for grabs when the promotion rolls out from August.
The promotion will be supported by a PR and social media campaign reaching over 14 million people including influencer partnerships with TV personalities Sam Thompson and Pete Wicks, and include content designed to drive awareness of the Red Rocks promotion. Digital assets will also be available to help venues bring the promotion to life on social media.
The campaign builds on Coors’ link to fresh experiences and will strengthen its position as one of the top ten lagers in Great Britian.
Helen Jones, Coors Senior Brand Manager at Molson Coors, said, “We know that music is a key passion point for our consumers, and Coors has always been a champion of live music. So, we wanted to give people the chance to enjoy epic music experiences with their friends and family. This is one of our biggest promotions yet, building on the success of the Coors brand. The opportunity to visit the home of Coors in Colorado and the Red Rocks Amphitheatre is truly unique and we hope it will create excitement amongst consumers, as well as helping our customers to drive sales.”
Picture: Sam Thompson and Pete Wicks, Red Rocks Amphitheatre