Marie Curie has been appointed as the new Corporate Charity partner for Chivas Brothers, whose whisky brands include Chivas Regal, Ballantine’s and The Glenlivet, and which is the whisky arm of Pernod Ricard.
Marie Curie, the country’s largest end of life charity, which provides care and support to terminally ill people and their loved ones in their own homes or at one of its UK hospices, was chosen by staff who voted for their charity of choice as part of the company’s Social Sustainability strategy.
The two-year partnership will see the Scotch whisky producer donate a total of £40,000, with the aim to double this through employee fundraising with activities including the Glasgow Kiltwalk, getting behind the tills and volunteering in Marie Curie shops, as well as leading bucket collections for the charity’s biggest fundraiser, the Great Daffodil Appeal next March.
Louisa Humm, Communications & Social Sustainability Director, at Chivas Brothers, said, “We’re delighted to be working with Marie Curie as our charity partner, as nominated and subsequently chosen by our Chivas Brothers team, who are passionate supporters of Marie Curie’s cause as the UK’s leading end-of-life charity. We are proud of our engaged and hardworking team who have a strong track record in giving back to our communities, and over the next two years we hope to create a long-lasting impact in support of Marie Curie’s vital services.”
Georgina Bushell, Marie Curie Partnerships Manager, said, “Now, more than ever, charities rely on fundraising and donations, and we’re delighted Chivas Brothers staff voted for Marie Curie to be its charity partner over the next two years. The partnership will help support several Marie Curie services, including its overnight nursing support, which are vital for terminally ill people living in their own homes.
“Marie Curie has reached its 75th anniversary, and it’s through supportive organisations, such as Chivas Brothers, that we can continue to be there for terminally ill people and their loved ones, for the next 75 years.”