Ross Kemp is offering one lucky licensee the chance to win a year of free stock, as part of his partnership with HEINEKEN SmartDispense®.
The offer comes as the third episode and final episode of the Ross Kemp Behind Bars campaign goes live today as the actor, journalist and documentary maker visits two iconic London pubs, The Elephant’s Head and The Henley Arms. In this final installament Kemp investigates how HEINEKEN SmartDispense® enables licensees to reduce beer, cider, water, CO2 and cleaning material wastage by up to 85%, and pour the perfect pint every time.
The competition to win free beer for a year is open to any licensee that signs-up to install SmartDispense® in venue between August and the end of October. The winner will receive a free keg of any HEINKEN UK beer brand of their choosing, each month for 12-months in 2025. The brands include HEINEKEN’s leading beer brands, Heineken®, Foster’s, Cruzcampo, John Smith’s, Amstel, and Birra Moretti.
At the same time, a new consumer competition aimed at driving footfall into UK pubs, is being launched in which Ross is calling on punters to find the pub that serves the best pint in the UK. Consumers are being asked to rate their pints on the Use Your Local platform in order to win a VIP Ross Kemp Pub Package, which includes a visit from Ross himself, pints on him, a range of his favourite bar snacks and the best seat in the house for them and their mates. In addition, the pub with the highest-rated pints will also receive a visit from the famous on-screen publican, who will pull a few pints behind the bar during his visit.
Will Rice, On-Trade Director, at HEINEKEN UK says, “To celebrate the third and final episode of our hugely successful _Ross Kemp Behind Bars_ campaign we are launching both a trade and a consumer competition, with the aim of further supporting British pubs.
“We know how hard pub operators work and how important quality is to consumers and so we wanted to give something back at the same time as driving footfall into pubs across the UK. The pint is at the heart of the British pub experience and at HEINEKEN SmartDispense®, we’re on a mission to ensure every pint is perfection.”
For more information on HEINEKEN SmartDispense® and to enter the competition to win a free keg of beer each month for a year, click here.
To enter, simply visit https://smartdispense.heineken.co.uk/events/behind-bars/ and fill in your details.
Episode 1: The quest for the perfect pint
There’s a lot of hard work and clever technology behind the perfect pint as Ross Kemp discovers when he speaks to pub-goers and discovers the SmartDispense advantage for himself.
Episode 2: Pints, profits and the environment
Wastage can knock a big hole in any bar’s profitability as Ross discovers when he explores the various ways that SmartDispense saves time and energy while reducing beer, cider, water and chemical wastage.
Episode 3: My first SmartDispense
Ross meets with a publican who has recently switched to SmartDispense to get the low-down on their first impressions of their new dispense system while also speaking to customers to see if they’ve noticed the difference!