Proof Drinks has begun its distribution of Finlandia vodka as part of its partnership with Coca-Cola HBC in the UK, following the acquisition of the vodka brand in November last year from Brown-Forman.
Yannis Athanasiadis, Premium Spirits Director, Owned Brands, at Coca-Cola HBC said, “We are pleased to begin our partnership with Proof Drinks in the UK as part of our new ownership of Finlandia Vodka. Proof Drinks has a proven track record of strong customer relationships and will support our strategic vision to bring the brand to further heights in the UK.”
John Vider, Manager Director at Proof Drinks said, “We are thrilled to welcome Finlandia Vodka to Proof Drinks. As a brand known for its exceptional quality and rich heritage, Finlandia Vodka offers a compelling proposition which compliments our portfolio. We look forward to bringing its unique taste and unparalleled craftsmanship to our customers, further strengthening our commitment to offering the finest spirits in the market.”
Established in 1970, Finlandia is a leading brand in across Europe. It is bottled by Anora Group plc in Finland based on a long-term production services agreement and is available in pure and in several flavored versions.