Staropramen 0.0% has partnered with Drinkaware to help promote its Drinking Check resource.
The zero-alcohol beer brand will be visiting Edgbaston on the T20 Blast Finals Day this weekend to encourage fans to use the online Drinking Check. Developed by Drinkaware, by completing the Drinking Check, fans can gain insights into how much they are drinking, whether they are putting their health at serious risk and receiving personalised results and guidance.
Staropramen 0.0%’s collaboration with Drinkaware’s Drinking Check resource will also be highlighted in a section of the spectator guide, and there will be advertising on screens throughout the ground to direct fans to the website.
Flick Jones, Senior Brand In Channel Manager for Staropramen at Molson Coors Beverage Company said, “We’re committed to promoting responsible drinking, which is why we’ve partnered with Drinkaware for the upcoming Edgbaston T20 Blast Finals Day. This collaboration allows us to offer fans the opportunity to savour the refreshing taste of Staropramen 0.0% and promote Drinkaware’s new Drinking Check resource which can help people to better understand their own drinking habits.
“With more zero-alcohol options available than ever before to cater to growing demand in this category, we know consumers want zero alcohol drinks that still truly deliver on flavour. The Staropramen team have perfected a method to offer just that – so that consumers can enjoy that premium Staropramen taste, at a 0.0 percentage.”
Karen Tyrell, CEO of the charity Drinkaware, said, “It’s great to partner with Staropramen 0.0% as part of our campaign to get more people to check their drinking. Many of us regularly check our blood pressure and cholesterol, but research shows that two-thirds (66%) of adult drinkers in the UK, an estimated 30 million people, have never been asked to check their drinking.
“The Drinking Check is a quick and easy way to find out if your drinking is putting your health at serious risk. Enabling fans at Edgbaston to enjoy the cricket and hopefully encouraging people to switch to zero alcohol drinks, as a way to help moderate their drinking.”
