Revolution Bars Group plc, known for running over 60 premium bars and gastro pubs under brands like Revolution, Revolución de Cuba, and Peach Pubs, has officially changed its name to The Revel Collective Plc. The company said that the rebranding is seen as a way to better represent the group’s current mix of businesses. The name change comes as part of a wider restructuring and fundraising plan, which was first announced in April and finalised last month which also saw the closure of around 18 sites.
Chief Executive Rob Pitcher said, “The change of name to The Revel Collective signals a fresh start and better reflects the businesses and brands within the Group today which includes Peach Pubs and Founders & Co. Change is good, and always provides opportunity, especially now from the firmer platform from which the Group is operating. Importantly, for our people it provides a new dawn and stability from the uncertainty which our restructuring caused.
“I am excited to be putting the new plans into action and to be beginning a new era in our journey where we can focus on our team and our guests, growing the business and delivering positive value for all stakeholders.”