Highland Park is also introducing new packaging for its travel retail exclusive editions—14-, 16-, and 18-year-old whiskies—each featuring designs inspired by the landscapes of Orkney.
Highland Park’s Global Brand Director, Paul Condron, said, “For Highland Park, everything comes back to Orkney, from how we craft our whisky, to how it gets its distinctive taste, to the incredible community of people, who do things their own way. We’ve been here for more than 200 years, and the beauty and creativity of our island home continues to inspire us, as well as the unique flavour of the local heathered peat, which, with the new packaging design, is now celebrated, front and centre. We’re excited to share this new design direction for Highland Park, which truly reflects the freshness and modernity of our Orkney home.”
Highland Park’s Master Whisky Maker, Gordon Motion, said, “Our 12- , 15- and 18-year-old whiskies sit as the heart and soul of Highland Park. It’s Orkney’s heathered peat that gives us our subtly smoky flavour and it’s as unique as the place it’s made. We know that’s what our community really love about Highland Park. With the packaging update, we have a great opportunity to celebrate a new look, whilst continuing to share the distinctive, consistent whisky we’re famed for. It’s a flavour that just can’t be replicated anywhere else in the world.”