Rum Cay Rum, a new, premium, Bahamian spiced, craft rum, distilled in Scotland, which launched last month, is planning to introduce Rum Cay Rum to bars and restaurants.
Founded by Charlie Aitken, the Managing Director and creator of Rum Cay Rum, the brand is inspired by the Aitken family’s time living near the island of Rum Cay in the Bahamas, during the 1970s.
It is Charlie’s first venture into crafting a premium spirit blend and uses the skills he developed on a course from the Chartered Institute of Brewers and Distillers. The next phase of the launch introduces Rum Cay Rum to bars and restaurants through experiential marketing, targeting venues where customers enjoy sophisticated spirits and cocktails.
Charlie Aitken, Managing Director of Rum Cay Rum, said, ” I created Rum Cay Rum with some of the most interesting and innovative specialists in the drinks industry, to combine the essence of the Bahamas with Scotland’s world renowned distilling tradition. We’ve created an approachable, yet sophisticated Rum that’s perfect for any occasion and can be enjoyed mixed, as a cocktail, or on its own.”