Global drinks industry community, Celebrate Her, has teamed up with hospitality training platform, Allara Global and consumer intelligence experts, CGA by NIQ to create the first Data Census Survey for the Drinks Industry.
The team behind the survey, which closes at the end of the month, is keen to engage as many respondents as possible and from all backgrounds, ethnicities, countries, ages, genders and areas of expertise in order to improve job roles, address key issues and ensure more support for everyone working in the drinks industry.
The survey will look into why people join the drinks industry and why they leave, what barriers they face, and what opportunities they enjoy. The questions will touch on subjects like parenthood, diversity, inclusion, mental health and safety. For example, do hospitality workers feel their ability to work decreases after becoming a parent? Do female bartenders feel unsafe getting home from work at night? Are there enough equal opportunities available at their workplace?
Anna Sebastian, bar consultant and founder of Celebrate Her, said, “We are really excited to be partnering with CGA and Allara to make this happen. For a long time we have felt like there is a real gap in our knowledge about the people working within the drinks industry.
“Whilst Celebrate Her is about championing women, this survey will allow us to gain invaluable insights into the drinks industry as a whole, information and data that we can then use to make positive changes for everyone.”
The responses will be analysed by CGA and the findings will be shared with industry media, leaders and the wider drinks scene. The hope is that establishments and brands, big and small, will use the findings to influence basic employment practices, codes of practice, and attitudes in the workplace going forward.
The short survey, should only take around 15 minutes and be accessed here.