Glenmorangie Highland single malt Scotch whisky has been confirmed as the Official Whisky of Formula 1®. The partnership forms part of a wider ten-year global agreement between Glenmorangie’s parent company, LVMH, and Formula 1®.
The collaboration launches at the Formula 1 Qatar Airways British Grand Prix 2025 at Silverstone, with Glenmorangie activating on-site and offering a branded experience to racegoers, including a photo opportunity featuring the Jaguar E-Type Eagle Speedster used in its latest campaign.
Actor Harrison Ford, who stars in the new Glenmorangie film Once Upon a Time in Scotland, introduces the partnership in the campaign, offering a typically understated endorsement with the word: “Nice”.
Caspar MacRae, President and CEO of Glenmorangie, said, “I am thrilled to set in motion Glenmorangie’s landmark partnership with Formula 1 – the pinnacle of motor racing. We share with F1 a great pride in our heritage and an unstoppable desire to reach new heights of excellence. We look forward to spectacular performances and imaginative serves and hope our collaboration will inspire and excite racegoers throughout Formula 1’s 75th anniversary year – and beyond.”
The whisky will be promoted throughout the Formula 1 season, with Glenmorangie reinforcing its message around alcohol-free driving while offering premium hospitality and serves across international events.
Emily Prazer, Chief Commercial Officer at Formula 1, said, “As part of our 10-year deal with LVMH, we are delighted to welcome Glenmorangie from the Moët Hennessy Maisons collection as the Official Whisky of Formula 1. We have both been mastering our craft for many years, and we share a commitment to refinement and perfection delivered over time. With our mutual respect for tradition, it is absolutely fitting that we are launching our collaboration at the Formula 1 British Grand Prix at Silverstone – the circuit that hosted our first race 75 years ago – and from there around the world for many years to come.”