Christmas boosted tennent’s volumes 12%

C&C has revealed that its flagship Scottish lager brand Tennent’s saw falls in both volumes and revenues in the three months to the end – November. Volumes fell 15.7% while net revenues were
down 3.2%. However the company said “While the reported volume and net revenue movements in Tennent’s are weak, the underlying economic performance of Tennent’s in the quarter was robust.
Channel performance follows the same trends evident in the first half results. The Group’s pursuit of value in the off trade continues to be a significant negative for overall brand volumes and net revenues but positive for operating margins. In the independent free trade in Scotland, the brand continues to excel. On-trade volume decline of 1.3% for the nine months ended 30 November 2011 represents good share gain in the lager category in Scotland; net revenues are up 3.7% for the same period.  It has also revealed that Tennent’s volumes for December 2011 in the Scottish on-trade were up 12% in the month.

Category: News
Tags: c&c, dram, revenues, SCOTLAND, Tennents, volumes