San Miguel is to launch its first major brand extension in the UK with Miguel Fresca. This new lager, which they suggest serving with a wedge of lime, has been developed as the result of a strategic partnership between Carlsberg UK and Mahou-San Miguel of Spain. The lager which comes in at an ABV of 4.4% is packaged in a 330ml bottle. Its launch is being supported by a £6m marketing campaign.
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