BELHAVEN lessees and managers are set to benefit from a new training courses launched by the firm. The course aims to help licensees in its tenanted and leased estate develop a stronger social media presence for their pubs. The ‘Marketing Through Social Media’ workshop will explore recent developments in social media, as well as offering advice on choosing the right approach for their market and drawing up tailored campaigns for their pub. Clive Chesser, business unit director for Greene King Pub Partners, said, “Social media is an incredibly powerful marketing tool for pubs. Many of our licensees already have a social media presence but as it’s a constantly evolving area we wanted to provide training to bring them up to speed with the latest developments. This course is designed to ensure licensees are using social media efficiently and effectively to promote their pub and enhance their relationship with their customers in order to grow their business.”
It’s not just licensees that are getting trained up the company is also ensuring that their Business Development Managers are fully conversant on all the benefits of social media. They will also attend a one-day workshop which aims to help them build understanding about the benefits of social media for communicating with customers, building loyalty and raising awareness, so BDMs can inspire and inform licensees to use these channels to their advantage.