The Drinks Cabinet launches in the UK


Drinks industry professional Andy Gemmell and partner Lauren Stewart, have just launched a new arm of the award winning Australian drinks consultancy, The Drinks Cabinet, in the UK.

The Drink Cabinet was launched in Australia in 2011 by Jason Crawley and has established itself as one of the most innovative and industry leading drinks consultancies in the country, working with companies such as The Coca-Cola Company, Carlton United Breweries & Diageo USA. The expansion into the UK is, says boss Crawley, a natural progression.

Says Crawley, “Andy I worked together on the award winning Mixxit/ Maxxium training programme, and both he and Lauren share our passion for offering innovative and original solution. They put their heart and soul into what they do, so were the obvious choice in championing The Drink Cabinet in the UK.

Gemmell comments, “I love the drinks industry and have spent the last 18 years in it. It is exciting, innovative and ever changing and I want The Drink Cabinet to be at the forefront of this; giving the brands and trade a company that has its best interests at heart.”

Since setting up last month The Drink Cabinet UK have executed a range of online content for The Whisky Shop including experiential brand videos and unique tasting events; designed and produced a large event for a TV production company; consulted on a new distillery build and worked on the rebranding for the newly taken over Houston Brewery.

Says Lauren Stewart, “There is a wealth of creative talent in Scotland, and we intend to use The Drink Cabinet as a tool to introduce this to the brands we work with, offering emerging creative exposure and paid work; whilst simultaneously offering brands unique, original and fresh approaches to their briefs.”

The Drink Cabinet will be hosting an invite only event later in the year, showcasing the skills, partners and products they have on offer. ’

Category: Brand News, News, People
Tags: Andy Gemmell, Jason Crawley, Lauren Stewart, SCOTLAND, The Drink Cabinet