Beam Suntory Brands move to Maxxium

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Auchentoshan, Bowmore, Glen Garioch and Japanese whiskies, Hibiki, Yamazaki and Hakushu; as well as melon liqueur, Midori, will be marketed and distributed by Maxxium UK from 2nd March.

The brands, owned by Beam Suntory, were formerly distributed by Cellar Trends and are are moving to Maxxium UK as part of its integration of routes to market following the Beam Suntory merger.

Maxxium UK managing director Huw Pennell says, “This integration complements our award-winning portfolio perfectly and ensures that we can continue to provide our customers with an unrivalled portfolio and expertise enabling them to meet the needs of the whisk(e)y consumer, while Midori broadens our liqueurs and specialties offering.”

 

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