Almost 14 million people intend to visit the pub over the festive period, according to the latest Greene King leisure spend tracker.
New figures revealed that pubs remain the top destination for festive outings, as 28% of Brits plan to visit the pub between 24 and 31 December this year. That’s 3% more than those intending to go to a restaurant and 15% more than those planning to go to a bar.
The Leisure Spend Tracker found that young adults are leading the trend with 37% of 18 to 24-year-olds and 36% of 25 to 34-year-olds saying they plan to spend time in the pub over Christmas.
Rob Gees, Greene King Group Marketing Director, said, “Christmas is always a great time for the pub – it offers a festive, comforting and fun environment for all.
“It’s great to see that the British public is looking forward to the festive season, despite 2016 having been a busy and eventful year, and that many of them will be celebrating in the pub.”
Greene King reported that in October, the average household spent £212 on out of home leisure, a £6 (3%) increase year-on-year and a £7 (3%) increase month-on-month.
Those surveyed reported spending more on eating out and drinking out, with year-on-year increases of £7 (8%) and £1 (3%), respectively.