Round three of The Glenfiddich Festival Experiment is coming

The Glenfiddich Festival Experiment is returning for a third time. Glenfiddich will open its Dufftown distillery doors from Sunday 8th – Tuesday 10th September, 2019 to more than 1,200 members of the UK hospitality industry  – and, for the very first time, international attendees.

Bartenders from the United States, Bulgaria, Canada, Romania, Singapore and beyond have been invited – plus global Glenfiddich Brand Ambassadors from South Africa, Canada and the US, who’ll all fly to the brand’s spiritual home.

The two-day festival includes an all-star line-up of music acts, with a debut headline performance from Scottish rock band Franz Ferdinand, as well as Twin Atlantic, making a return to the festival for a third year, bringing their unrivalled energy to the stage again. The full line-up including a host of up-and-coming Scottish talent will be revealed on social channels in the run up to the event.

Year three brings more education than ever for attendees, say the organisers, including a live Q&A with Malt Master Brian Kinsman, who will be lifting the lid on his role, the brand and the industry. The festival will also feature on-site coopering demonstrations, immersive distillery tours and tastings, as well as the usual non-stop entertainment and live comedy throughout.

Mark Thomson, Glenfiddich’s Ambassador to Scotland, said, “The on-trade community has spoken, and we listened. The Festival Experiment is back and we are looking forward to celebrating and thanking bartenders from not only Scotland and the wider UK, but from all four corners of the globe. It is going to be a festival to remember, so if you haven’t already signed up to get a ticket – get in touch! The more the merrier we say!”

Stephen Rutherford, Brand Manager at Glenfiddich, added,”There was no other option than to bring the festival back for another year and, this time, extending the invitation even further to even more supporters. We’re so pleased with the response we’ve received year on year and look forward to hosting everyone once again at our home in Dufftown.”

 You can watch the festival trailer with all the action from last year here.

This year’s festival is open to members of the on-trade from across Scotland, the wider UK and select markets worldwide. Anyone interested in attending The Glenfiddich Festival Experiment #3 should contact their local William Grant & Sons UK representative.

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