Paloma Faith takes centre stage in new Boë Gin campaign


Singer Paloma Faith is the face of a new campaign for Boë Gin. Starring in the brand’s new advert, as well as lending her name to a signature serve – “Paloma’s Boë”, a passion fruit flavoured spiced margarita – Paloma is bringing her distinctive style to celebrate the ‘gin on everyone’s lips’.

Paloma fronts the 30 second advert which will be hosted on Boë Gin’s social channels. The partnership with Paloma forms part of a £400k summer marketing campaign which has been devised to build on Boë Gin’s most successful year to date. In May, the brand announced full year financial results which showed an increase of over £7.4million in gin sales, and an increase of £1.1million in operating profits.

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