Ian Macleod Distillers is bringing back Langs Jamaican Rum to the UK with the release of Langs Banana Rum. The tropical spirit is the first flavoured rum to feature in the distillers’ portfolio and is the first of a range of flavoured rums that Langs will be releasing in the coming months, along with plans for a phased roll out in the UK on-trade.
Barbara Turing, Innovation Manager at Ian Macleod Distillers, said, “The rum boom continues to grow and is showing no signs of slowing down. Consumers are increasingly seeing rum as a category in which they can find exciting and sophisticated drinking experiences, so we felt this is the right time to revive a brand that fits perfectly with these trends.
“Our rum benefits from the best of both countries; the finest rum from Jamaica infused with natural banana flavour in Scotland. Since we’re all enjoying some late summer sun, it really is the perfect opportunity to enjoy liquid sunshine in a bottle.”
Originally imported in 1861, the initial recipe for Langs Banana Rum was showcased at the Edinburgh international Exhibition in 1886, winning gold.
Neil Boyd, UK Managing Director of Ian Macleod Distillers, said, “At Ian Macleod Distillers, we’re continually looking at trends and listening to our customers and consumers, which is why we’re thrilled to announce the relaunch of Langs Jamaican Rum, a classic from the 1860’s.
“This fresh, disruptive addition to the rum category couldn’t have come at a better time, and we’re confident our customers will be just as excited about this release as we are.”