Beckham launches Haig Club Mediterranean Orange

DRAM-365-April-2021COVER

Haig Club, has announced the launch of a new spirit drink, Haig Club Mediterranean Orange 70cl 35% ABV. Available from mid-April 2021 the new spirit drink has been created in collaboration with Brand Partner, David Beckham, aiming to appeal to a wider audience.

Haig Club Mediterranean Orange has been specifically developed to appeal to the growing early evening and ‘Aperitivo’ occasion.

Presented in the Haig Club signature blue bottle, Haig Club Mediterranean Orange is best enjoyed with 50ml mixed with 150ml Fever Tree lemonade over ice and a slice of orange for a fresh citrus serve.   

Violeta Andreeva, Whisky Marketing Director, Diageo said, “The launch of Haig Club Mediterranean Orange is an exciting step forwards for dark spirits. We see this as a huge opportunity to recruit a new generation of drinkers as more and more consumers are choosing flavours and sweeter drinks.”

David Beckham, Developing Haig Club Mediterranean Orange has been in the works for some time now and I’ve enjoyed helping select the final liquid. The orange perfectly complements the signature Scotch notes of Haig Club and it’s a great long drink for Summer.”

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