Glasgow ranks in second place on a list of customer no-show UK restaurant reservation hot spots as one-in-five (19%) British restaurant customers admit to failing to show up for a restaurant reservation since May 17th, says independent research by TheFork. It also found that Edinburgh customers were among those least likely not to honour a restaurant reservation, along with Liverpudlians. .
‘Spread booking’ – where consumers make reservations at multiple restaurants, to ensure they have options to choose from, but only intend to honour one of them – is cited as the number one reason behind failing to attend an existing booking.
The research also revealed that 30% of respondents who failed to show up for a recent booking had made more than once reservation for a restaurant at the exact same time slot, to avoid having nowhere to go.
Patrick Hooykaas, Managing Director at TheFork said, “It is more important than ever that diners show their support for local businesses, and the biggest way they can do that is to only reserve the tables they really need. When diners no-show for a booking, it results in a loss of revenue that restaurants can ill afford. In the UK, it is costing businesses millions..”
UK’s Top 10 No-Show Hotspots
- London
- Glasgow
- Manchester
- Plymouth
- Birmingham
- Norwich
- Newcastle
- Belfast
- Bristol
- Cardiff
The research was carried out independently online by Censuswide. The survey was conducted between 25th June 2021 and 28thJune 2021. The sample comprised of 2,004 UK adults.