Dunnet Bay magic formula for Holy Grass Vodka


Dunnet Bay Distillers are launching a spell-binding campaign for its Holy Grass Vodka.  The campaign, designed to raise awareness of its super-premium Scottish vodka, takes the theme of Scottish Magic.  The advertising was created by Animo to describe the magic that is brewing – or, rather, being distilled – under the Caithness sky at the UK’s most northerly mainland distillery. The campaign, reveals how, for the uninitiated, Holy Grass Vodka unexpectedly delights and surprises the taste buds with every ingredient being “infused with Scottish magic”. The advertising will run mainly via social media channels.

Holy Grass Vodka takes its botanicals from sweet Holy Grass which was rediscovered growing on the banks of the Thurso River in Caithness in the 1850s. The co-founders of Dunnet Bay Distillers were inspired by the story and decided to grow the plant in the distillery’s own gardens.

Holy Grass Vodka, which comes in original and coffee variants, is the sister brand of the Cool Brand, Rock Rose Gin. Both spirits have won multiple awards and are the creations of Claire Murray and Martin Murray, the husband-and-wife team behind the company.

Claire Murray, co-founder and co-director of Dunnet Bay Distillers, said, “For too long, Holy Grass Vodka has been one of Scotland’s best kept secrets, known only to a select few, including members of our Refill Rewards Club. At Dunnet Bay Distillers, we are passionate about our ethical and eco-friendly ethos and the fact that Holy Grass Vodka is available not only in our gorgeous ceramic bottles but also in fully recyclable refill pouches is another reason for this vodka to appeal to even more people. We believe that #ScottishMagic truly captures what this brand has to offer.”

Category: Drinks, News, Spirits
Tags: Claire Murray, Dunnet Bay Distillers, Holy Grass Vodka, Martin Murray, ScottishMagic