Smirnoff is adding ‘Berry Burst’ to its flavoured vodka portfolio to capitalise on the growth of flavoured Vodka which is growing at 73% in the off-trade. The newest launch from the brand will be available nationwide across both the on-trade and off-trade from September after launching exclusively at Morrisons later this month.
The brand will be supporting the launch, alongside its flavour portfolio, with marketing investment worth over £2m in the first year.
Nick Payman, Head of Smirnoff GB, Diageo said, “The Smirnoff brand is a leader when it comes to delivering consistently high-quality liquids that are trusted by consumers and is also known for its innovation and ability to provide exciting new ways for people to enjoy vodka. Smirnoff Berry Burst is a bold new variant that taps into trending berry flavours and is the perfect accompaniment for key social occasions – it’s a great addition to our portfolio following the launches of Smirnoff Raspberry Crush and Smirnoff Mango & Passionfruit Twist.”