Smirnoff is adding ‘Berry Burst’ (37.5% ABV) to its growing portfolio this summer however although has been available in supermarkets from June, the on-trade will have to wait until September to sell it.
Smirnoff Berry Burst aims to capitalise on the increasing popularity of flavoured vodka. The brand will be supporting this launch alongside its flavour portfolio with marketing investment worth over £2m in the first launch year.
Nick Payman, Head of Smirnoff GB, Diageo said, “The Smirnoff brand is a leader when it comes to delivering consistently high-quality liquids that are trusted by consumers and is also known for its innovation and ability to provide exciting new ways for people to enjoy vodka. Smirnoff Berry Burst is a bold new variant that taps into trending berry flavours and is the perfect accompaniment for key social occasions.”