Schweppes are set to roll out a new soda range from the middle of March featuring Melon Watermelon and Peach Coconut variants with the aim of growing the 13% value share of mixers sodas currently hold within the licensed sector.
The launch of the range includes a marketing campaign beginning in quarter two, which will support the full Schweppes brand wit digital and out-of-home advertising, paid social media, influencer activity and point-of-sale kits to create theatre in-venue and online.
Campaign elements will highlight the Schweppes’ Soda’s signature serves – Watermelon Rouge Twist with Schweppes Melon Watermelon Soda, Gin, Campari and a Sprig of Rosemary and Peach Opal Fizz with Schweppes Peach Coconut, vodka and peach puree.
Karen Yates-Hills, Away From Home Sales Director at Coca-Cola Europacific Partners GB, said, “The new Schweppes Flavoured Sodas and signature serves are arriving just in time for the warmer trading period whereby consumers often look for lighter, fruitier refreshments like spritzers and mixed drinks with white spirits.
This latest NPD and our ongoing Schweppes core range and activation support, including POS kits, menu generator tool and garden kits, will help venues give consumers special experience that’s worth going out for, which is important at a time when many are spending more carefully.
“We will continue to keep the Schweppes brand front of mind with consumers with a multi-million pound campaign in 2023 with more exciting news to follow throughout the summer.”
For operators looking to showcase the serves, POS materials and digital assets can be found on My.CCEP.com, together with a Menu Generator tool to design and create a bespoke menus.