Kieran Healey-Ryder, of whisky makers Whyte and Mackay, has been appointed the first chairperson of the Scottish Alcohol Industry Partnership (SAIP), representing the alliance of distillers, brewers, retailers and hospitality venues which provides a platform for the alcohol industry to promote responsible drinking and contribute towards tackling alcohol-related harm.
SAIP membership is drawn from every aspect of the sector in Scotland, and includes producers, business owners and trade associations. In addition to engaging with Scottish Government through policy consultations, it develops public campaigns including the national ‘It’ll Cost You’ National Campaign, designed to tackle youth disorder, developed with Police Scotland and Community Alcohol Partnerships to communicate the consequences of adults buying alcohol for minors.
Kieran Healey-Ryder said, “It is an honour to be appointed chair at this pivotal moment for the sector. We are fortunate to have a vibrant alcohol industry, raised in Scotland. It is a part of our national DNA.
“As a responsible industry we take our commitment to ensuring responsible drinking extremely seriously. This partnership has proven how together we can deliver impactful campaigns to tackle harmful drinking, and initiatives that promote responsible enjoyment.
“I am looking forward to an opportunity to advance the work that we do, and to promote the positive contribution the Scottish Alcohol Industry makes at a local and national level.”