Independent distiller, Eden Mill, has become the ‘Official Gin’ of the 2024 Genesis Scottish Open which takes place in July at the Renaissance Club near North Berwick.
It’s a natural fit for the distiller which takes its botanical inspiration from the St Andrews links courses. Rennie Donaldson, Chief Executive Officer at Eden Mill, said, “Our gin was born in St Andrews, the home of golf. So to be able to make it available to fans travelling to Scotland from all over the world is a huge moment for the brand.
“After a successful activation at the Genesis Invitational in LA earlier this year, it was a natural next step to continue this relationship and become the ‘Official Gin’ of such a prestigious golf competition.”
Meanwhile, Eden Mill’s soon-to-be-completed distillery is due to commence production later this year – opening its doors to tourists from spring 2025 and the brand recently launched a new gin and whisky experience in the Old Course Hotel.