Holyrood Distillery has agreed an import and distribution partnership with Dutch brand High Spirits. The off-trade deal will see the distilleries brands – including Height of Arrows gin, Elizabeth Yard sherry cask rum, and single malt whiskies, Ambir and Embra – launch with a series of tastings across the country this weekend in specialist retailers.
The Netherlands launch comes as the independent distillery reports mid-year export sales to its 15 overseas markets already showing growth of over 15% year-on-year, and comes as a further 10 markets are confirmed for early 2025.
Sales Director at Holyrood Distillery, Giancarlo Bianchi, said, “It’s an exciting time for Holyrood Distillery as we announce our partnership with High Spirits and begin distribution of our full spirits portfolio throughout the Netherlands. High Spirits is a young, independent supplier, with a small yet dynamic team who are experts in identifying the best-suited independent retailers for brands.
“Our priority is to identify the ideal export partners to tell our unique story, get liquid on lips and support our full portfolio of super-premium and innovative Scottish spirits, and we believe that High Spirits is the perfect partner to do just that.
“Despite challenging market conditions, Holyrood Distillery continues to see strong international growth and thanks to the unique characteristics of the liquid, our urban location and innovative approach we’ve already exceeded last year’s export volume.”
Picture: Giancarlo Bianchi