Edinburgh Launches ‘Meet Edinburgh’s Makers’ series

993A9CB2-2376-4ECA-A9AD-5275D02909B0

Edinburgh’s tourism body, Forever Edinburgh, has joined forces with local businesses to launch the ‘Meet Edinburgh’s Makers’ series which promotes the creativity and craftsmanship of the city’s producers, beginning with a focus on its distilling and brewing scene.

It supports the rise in the number of businesses in the sector that Edinburgh has witnessed since 2019, with a 50% increase in spirits producers, a 25% jump in beer manufacturers, and a 35% rise in beverage producers.  A 2023 VisitScotland survey also revealed that nearly half of visitors (46%) engaged in at least one food and drink experience during their stay.

This series, part of the ongoing ‘Experience the Beauty’ campaign, is designed to continue to attract visitors by celebrating the work of local makers spotlighting key figures in the city’s food and drink sector, with interviews on the Forever Edinburgh website along with a new Brewers and Distillers Map. The map showcases over 60 businesses including pubs, bars, retailers, and distilleries with stops including Hey Palu, the Innis and Gunn Brew School, the Pilot Brewery Tour as well as Holyrood Distillery, Port of Leith Distillery, Summerhall Distillery, the Secret Garden Distillery, and Vault City.

Callum Rae, distillery manager at Holyrood Distillery said, “We’re thrilled to be part of the ‘Meet Edinburgh’s Makers’ series, which highlights the incredible producers that call Edinburgh home. With such a wide variety of experiences in the city, being showcased by Forever Edinburgh is a fantastic opportunity for our business.

“This campaign will bring more people through our doors and give them a chance to explore the great drinks Edinburgh has to offer. We’re delighted to be listed alongside other local brands and share in celebrating Edinburgh evolving from being the heart of Scotland to embodying its spirit as well.”

Cllr Cammy Day, leader of the City of Edinburgh Council said,  “Distilling in Edinburgh links back to the 18th century, and we have seen a revival of late with so many wonderful producers and brewers choosing the capital at their HQ. We’re really lucky in Edinburgh to have some of the best in the country, from the Port of Leith Distillery to Innis and Gunn, Edinburgh Gin and many more.

“The Meet Edinburgh’s Makers initiative celebrates Edinburgh’s renaissance as the true spirit of Scotland, and uses the stories of the dedicated craftspeople and their exceptional experiences around the city to draw more interest from our visitors.

“The Makers interviews and Brewers and Distillers Map, will exist year-round and are excellent resources no matter the time of year. This is a chance to sample some of Edinburgh’s finest offerings and appreciate the rich flavour profiles that define our city’s vibrant spirit.”

 

 

Category: Drinks, News
Tags: Callum Rae, Cammy Day, Experience the Beauty, Forever Edinburgh, Meet Edinburgh's Makers