Innis & Gunn has invited cameras into its office as it launches a new mockumentary series that offers an irreverent behind-the-scenes look at the beer industry — while poking fun at itself along the way.
The ‘fly on the wall’ series showcases Innis & Gunn’s real-life employees, including founder Dougal Sharp and commercial director Crawford Sinclair, alongside special guest stars, comedians Paul Dockery and Katie McKenzie.
The opening episode of the series, produced by BAFTA-winning creative agency Studio Something, begins with the Innis & Gunn team brainstorming how to take on “fancy foreign beer”, culminating in the creation of an ‘Iññez & Gunn’ Spanish cerveza.
Founder and master brewer Dougal Sharp said, “Since founding Innis & Gunn in 2003, we’ve always done things differently. This mockumentary series is a perfect reflection of our ethos – shining a light on our team, our partners, our creativity, and the beer world’s quirks, all while having a bit of fun. This isn’t just a marketing gimmick – it’s a tribute to Scotland’s vibrant beer culture and creative industries.”
The first episode of the Mockumentary series went live last week in time for their free pint promotion at the taprooms in Glasgow and Edinburgh. You can watch it on their Youtube channel here.