Fortitude Drinks UK has signed an exclusive agreement to distribute Crystal Head Vodka, the ultra-premium vodka brand founded by actor Dan Aykroyd and artist John Alexander, in the UK.
Canadian-made Crystal Head Vodka, with its iconic skull-shaped bottle, has been a pioneer in both design and production techniques and contains no glycerol, citrus oils, or sugars. Launched in 2008, and available in over 80 countries, it has won Double Gold at the 2022 SIP Awards, Gold at The New York International Spirits Competition, Double Gold at The 2022 San Francisco Spirits Competition and The Best Canadian Vodka in the World Spirits Awards.
Nick England, MD of Fortitude Drinks UK said “as pioneering drinks distributors ourselves, Crystal Head perfectly complements our growing portfolio of super premium spirits. Crystal Head is a brand that commands attention, and we’re eager to help more people experience it in retail stores and bars across the country.”
Crystal Head say that this new partnership is an important milestone. Having been in the UK since 2012 “the UK is a key market for the brand with a lot of un-tapped potential”. Ed Penny, Crystal Head Vodka European Sales Director, said, “After enjoying 10 years of success in the UK market we are ready for a reinvigoration and fresh energy behind the brand. We’ve found the ideal partner in Fortitude Drinks who we’re confident can take the brand to the next level.”
Fortitude Drinks says that it will “build on the existing availability of Crystal Head vodka in the UK’s best bars, working alongside existing retail partners, whilst increasing its availability nationally”.