Cutty Sark Blended Scotch Whisky has introduced its first ready-to-drink (RTD) product offering – The Cutty Sark & Ginger Ale Highball. It marks the brand’s first venture into the growing RTD market and it means that Cutty Sark becomes the first blended Scotch whisky to introduce this type of canned RTD globally.
It is already making waves across the US with a 360° activation including sampling at whisky shows, truck wraps and in-store visibility with a UK launch later this year.
Designed to be served well chilled, The Cutty Sark and Ginger Ale Highball has Cutty Sark Original at the heart of the RTD, combining the best Speyside single malts and high-quality grain whiskies to create a fruity backbone with vanilla smoothness.
Stephen Woodcock, Master Blender at Cutty Sark said, “The Cutty Sark & Ginger Ale Highball is the latest chapter in our 100-year legacy of pushing boundaries and embracing new possibilities.
“It offers whisky lovers—and anyone after a simple yet elevated drink—a refreshing, convenient way to enjoy the iconic taste of Cutty Sark, wherever their adventures take them.”
Created in 1923 by Berry Bros. & Rudd, Britain’s oldest wine and spirits’ merchant, Cutty Sark Blended Scotch Whisky is named after the tea clipper, Cutty Sark and pioneered a smoother style of easy drinking Scotch for the American market at the height of the prohibition-era cocktail culture. It was smuggled into the USA by Captain Bill McCoy, a notable liquor trader, earning it the nickname “The Real McCoy”. In 1962, it became the first whisky to sell over 1 million cases in the US.
