Actor Lucien Laviscount has been announced as the new ambassador for Schweppes, as the heritage mixer brand looks to modernise its image with a campaign focused on laid-back gatherings and easy style.
The British brand, which dates back to 1793, is known for its classic tonics and mixers, and the new campaign aims to add a more contemporary edge. Laviscount, who features in a pair of short films centred around informal get-togethers across the seasons, said, “When I’m not filming, I’m all about getting together with friends and family for perfectly mixed drinks and good vibes.
“Schweppes has always been my go-to mixer for those long, sun-drenched days – that crisp fizz just adds a touch of elegance to any moment. I’ve been loving the new purple Tropical Soda – it tastes and looks amazing. It’s going to be the drink of the summer.”
The first episode, launching this month, sees Lucien artfully curate a stylish summer soiree with a playful twist. The short film beautifully encapsulates those feelings of endless summer days, that can be enjoyed with one of a variety of Schweppes serves.
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said,“Schweppes has always been about bringing a touch of sophistication to everyday moments – and this partnership with Lucien brings that to life in a fresh, modern way. His effortless style and magnetic energy perfectly captures the spirit of the brand and where we’re heading next.
“As we continue to expand the Schweppes portfolio with standout serves like Tropical Soda, and now Schweppes Mix, our new range of bar-quality ready-to-drink cocktails, this is a timely and exciting moment to show how Schweppes can elevate any social occasion, from relaxed get-togethers to celebratory nights in.”
Marina Nastyushenko, Senior Marketing Manager at Schweppes, said, “Lucien’s trademark charm and charisma really do make him our perfect partner. We’re proud to play an important role in so many people’s socialising moments; bringing people together over great tasting drinks is at the heart of what we do.
Collaborating with Lucien is a natural fit as he shares our passion for connecting people, and he brings just the right amount of attitude – helping us to stay at the forefront of socialising for many years to come.”
The campaign also supports the launch of Schweppes Mix—a new range of ready-to-drink cocktails—as well as the purple-hued Tropical Soda.