Coronavirus: Budweiser Brewing Group UK&I launches programme to support on-trade


Budweiser Brewing Group UK&I, part of AB InBev, has launched Save Pub Life – a new programme to help communities support their local pub during the Covid-19 closures.

Licensees can sign up by visiting

It encourages pubgoers to buy a gift card, which they can spend at their local pub once it reopens. Budweiser Brewing Group will match the value of the gift card up to a combined total of £1 million, and the full matched amount will go directly to businesses within two weeks, when they need it most.

To help businesses communicate with their supporters, Budweiser Brewing Group will be providing marketing materials and social media templates. And for those venues that are not yet signed up, the website will have an option allowing people to email their favourite pub to suggest they join.

Paula Lindenberg, President of Budweiser Brewing Group said, “Pubs are a beloved part of our national culture and sit at the heart of our local communities. Yet, along with many businesses, the pub industry is facing an incredibly difficult period. Although it’s absolutely the right thing to do at this time, closing doors to consumers for weeks or months will see many pubs struggle to survive, risking lasting damage to the industry and those who work within it.”


Category: Coronavirus, Editors' Picks, News
Tags: Save Pub Life